IP address is not identity

I’m using Cloak as a VPN provider while travelling. Great product, excellent MacOS VPN client. Unfortunately they terminate your VPN links at random servers in VPS clouds like Linode. And those IP addresses are blocked by sites like Yelp and Pinterest. Pinterest goes so far to say as “there’s a bot in your network”, which really means “we blocked that block of IP addresses because someone once ran a bot there”.